July 5, 2006
Here's the earliest record we have of the Breakout Bras website! Sometimes you forget, in the moment, to capture important events on film, which is unfortunate. While not the first, it’s still a good example of an early internet website. Melissa switched up the backgrounds and themes for every season and holiday back then. Our motto was "Truth in Sizing" at that time.
September 4, 2013
In 2013, the site was updated with a more sophisticated look. Here we introduced better categories and search filters, and Melissa’s infamous patterned backgrounds were phased out and our signature Breakout Bras' teal and butterfly were introduced. Our motto was also updated at this time to "Sizing Does Matter".
February 2, 2016
2016 brought about an amazing transformation with the debut of our current BOB butterfly logo. So beautiful and definitely a keeper! We also introduced our social media accounts as a way to stay connected with our customers. We started using more product-specific images and branding as well. This iteration of our site was more information-heavy than our other websites had been up to that point. Our motto at this time was changed to what it currently is: "Fitter Approved Intimates".
September 23, 2018
Another updated version of the website was launched in 2018! We had a customized theme developed for Shopify, and our Breakout Bras' teal was used as the primary color scheme. We introduced our blog and the Bobbie Awards around this time too. Though not perfect, this version served us well for five years.
August 2023
We've indeed come a long way since 2000, but it was definitely time for another upgrade. Introducing the newest version of breakoutbras.com! We’re incredibly excited that the new site features increased speed, better functionality, and ease of use, plus there have been so many more images, updates, and additions made to our informational pages. We can’t wait for you to try it, and once you do, let us know what you think! We’d love your feedback!