1999: Melissa was pregnant with her son Alexander and couldn't find nursing bras even close to her size.
1999/2000: Melissa formulated a plan to stay at home with Alexander but work at the same time. Online was really the only way to do that.
2000 (June): Breakout Bras was launched out of the Thomason living room/garage in Simpsonville, SC. Started with three brands: Leading Lady, Bravado, & Fancee Free. Leading Lad& Bravado are still sold on the site today.
2002 (April): Melissa's husband Jim quit his job to join the company full time after a key business decision increased sales exponentially and Melissa could no longer handle it all on her own, having just given birth to their second child, Elizabeth.
2002 (September): Our first brick-and-mortar retail location is opened in Simpsonville, SC, called Mother's Milk. Breakout Bras was still just online.
2004: We brought in our first UK-sized brands, Fantasie of England and Freya (This is when Stephanie joined the staff).
2006 (January): Incorporated the business
2006 (August): Opened the first Breakout Bras location on Haywood Road in Greenville, SC. (This is when Arielle joined the staff.)
2007: Started selling the UK brand Panache, maker of the first bra to ever fit me, their famous Tango style, in a UK size 36K.
2007 (October): Took another huge leap forward in both sales and online visibility by starting to sell on the Amazon platform.
2008 (November): Expanded our retail location into an almost 5000 square foot space on Haywood Road.
2009–2012: We worked hard, traveled the globe, and homeschooled our kids.
2013 (September): Moved to a 10,000-square-foot warehouse and retail location on Woodruff Road in Greenville, SC.
2016: First Best of Intima Awards Nomination
2017: Introduced Polish Brand Comexim to many as the first US retailer
2018: First ever Best of Intima Award win: Best Maternity Bra Retailer
2020: Celebrated 20 amazing years in business
2022: Second Best of Intima Award win: Lifetime Achievement Award
2023 (August): An amazing new website is launched along with a move to a bigger and better warehouse and retail location back on Haywood Road.
